Isabelle Schmidt
Experience
Web Developer & SEO Specialist
Doggett Advertising: July 2021 - April 2023
Web Development
- Backend development on Shopify & WordPress websites.
- Created and assisted with the development and support of 10+ secure websites.
- Curated over 100 website changes to increase the user flow and understanding of all platform capabilities and features.
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Search Engine Optimization
- Perform SEO audits for client websites by conducting research on competitors, keeping track of the Top 10 keywords and their ranking.
- Identify keyword opportunities and provide recommendations to enhance the website.
- Created informational and reader-friendly reports (monthly & quarterly).
Web Development & SEO Internship
Pinckney Marketing: February - June 2021
Web Development
- Worked in the backend of Shopify and Wordpress websites.
- Hand written code for website modules.
- Designed website layouts.
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Search Engine Optimization
- Created website audits.
- Researched upcoming GMB trends.
- Created title tags and meta data descriptions for accounts.
Property Management Specialist
Sunnon Property Management: August - December Summer 2020
- Provided agent showings for occupied properties.
- Shot photography and video of properties listed on the company website.
- Edited video of weekly podcasts, The Investment Property Geeks
of Charlotte, and posted on social media accounts.
Marketing Specialist
Aviation Metals: June - August 2020​​
- Developed overall marketing strategy for company including website, social media,
promotions and email marketing.
- Designed and executed social media content including “Team member Tuesday”
“On this Day”Aviation history, trivia and other responsive posts, paid social media
spot, as well as well as promotion of company products and services.
- Created graphics and animation using Photoshop, Illustrator, & After Effects.
- Produced and edited all photography and video.
Internship
Faulkenberry Certain Advertising, Inc.: Summer 2019 ​​
- Designed and developed CMS websites for Faulkenberry and Segerberg Spa.
- Created and presented social media campaign for a local Aviation Career Day.
- Developed preliminary branding concepts for two non-profit companies.
Assistant, Harvard School of Public Health, "Echo" Study
Dr. Rachel McCloud: Summer 2019
- Certified through Harvard as a Social & Behavioral Research Investigator.
- Studied how connectivity through AI can impact seniors’ happiness and health.
- Assisted in recruiting participants, setting up program, and provided periodic support.
- Designed a newsletter template and created informative and engaging content.
Izzy's Photography Company: 2016 - Present
- Specializes in Senior photo and Graduation photo sessions.
- Trained with professional photographer, as well as through college courses.
- Assisted in assembling required documents and records for residential real estate transactions.
- Processed document and information requests from title examiners and homeowner's associations.
- Prepared post-closing documentation for court filing and distribution to transaction parties.
Sales and Food Service, Smoothie King: Summer 2017
- Trained in “friendly up selling” of nutritional supplements and vitamins.
- Responsible for Sales transactions, Food Preparation, opening and closing store, and training.